PRIVACY POLICY

 

The following document outlines the privacy policy for the Conquer Fear Clothing website. Correct as of April 2022.

Introduction

By choosing to shop with Conquer Fear Clothing, you have placed a great deal of trust in us. We hope you benefit from a bespoke, convenient shopping experience in sharing your personal information. With trust comes responsibility, and we take this responsibility very seriously.

This privacy policy helps you understand how we use your personal information, who we share it with and your rights. For more information on your rights and how to exercise them, head straight to the “your rights” section of this document.

This privacy policy applies if you shop on the Conquer Fear Clothing retail website or if you otherwise share your personal information with us, for example, if you contact us with a query or we send you marketing material, such as a newsletter.

Who we are

We are Conquer Fear Clothing Limited ("we", "our", "us") a company incorporated and registered in England and Wales under company number 13444891, registered at Office 1636, 321-323 High Road, Chadwell Heath, RM6 6AX.

We are the data "controller", which means we are responsible for deciding how and why your personal information is used. We're also responsible for ensuring it is kept safe, secure and handled legally.

We operate to the highest standards when protecting your personal information and respecting your privacy. If you have any questions about your personal information or how we use it, you can contact us via email at customerservices@conquerfearclothing.com.

 

Your rights

You have several 'Data Subject Rights.' Below is some information on what they are and how you can exercise them. There is more information on the Information Commissioner's Office website www.ico.org.uk.

  • Right of access: You have the right to request a free copy of the personal information that we hold about you.

  • Right to rectification: If you think any of your personal information is inaccurate, you have the right to request it be updated. We may ask you for evidence to show it is incorrect.

  • Right to erasure (also known as the Right to be Forgotten) and the Right to restriction of processing: You have the right to request that we stop processing or delete all of your personal information. If you exercise this right, we will keep a note of your name linked to your request, and it won't prevent us from processing any new information you provide to us subsequently.

  • Right to data portability: You have the right to ask us to electronically move, copy or transfer your personal information in a machine-readable format.

  • Rights regarding automated decision-making, including profiling: We sometimes use your personal information to make decisions by automated means. This involves us analysing your account activity, including applications, orders, payments, and so on. We do this to confirm your identity, prevent and detect crime. This automated decision-making is necessary if you want to continue to shop with us online.

  • Right to withdraw consent: Where we are relying on your consent for processing, you can withdraw or change your consent at any time.

The above rights may be limited in some circumstances, for example, if fulfilling your request would reveal personal information about another person, if you ask us to delete information that we are required to have by law, or if we have compelling legitimate interests to keep it.

We will let you know if that is the case and will then only use your information for these purposes. You may also be unable to continue using our services if you want us to stop processing your personal information.

If you have any general questions or want to exercise any of your rights, please get in touch with us at customerservices@conquerfearclothing.com or call 02034 26860. Our security procedures mean that we may need to request proof of identity before disclosing personal information to you in response to any request.

We encourage you to get in touch if you have any concerns with how we collect or use your personal information. However, you also have the right to complain directly to the Information Commissioner's Office, the data protection regulator in the UK. Their contact details can be found on their website www.ico.org.uk.

 

The information we collect and how we use it

We collect and use the information that you provide to us directly. For example, when you register for an account, we also use cookies and other similar technologies to collect information from your devices when you interact with our advertising or use our website (you can find out more information in our cookie policy).

We keep records when you speak to our customer service teams. We take personal information from several third parties to help us manage your account and improve your shopping experience. For more detailed information, you can read the below, which outlines how we use your personal information:

 

1. To process any orders that you place with us and to facilitate any returns (Contract)

We take payment details to process payment for any credit or debit card orders you place with us. We share these details with our chosen payment processors.

We use your account information plus your chosen delivery address details to:

  • Deliver your purchases and keep you informed of their status

  • Process any returns

Our chosen payment processors may store your payment card details at your request to speed up your checkout in the future (consent).

 

2. To provide you with access to an account (Contract)

To register an account with us, we capture information such as your name, date of birth, contact and delivery information, and a password to protect your account (account information). We use the same information on an ongoing basis to manage and provide secure access to your account and provide you with the services you request.

 

3. To provide customer service to you (Legitimate interest)

We record calls and keep correspondence (customer service records) when you contact our customer service teams or interact with us on social media. We use these customer service records to effectively manage your queries or complaints about quality monitoring and improve our services.

 

4. To personalise and improve your experience when you shop (Legitimate Interest)

We keep a record of how you interact with our website and any marketing you are exposed to. We use this data, along with purchase history, demographics, account information and third-party information, to show you products and offers from our brand that we think you will be most interested in and tailor your experience.

 

5. To inform you about products and services that may interest you (Legitimate Interest)

We use technologies such as cookies within digital marketing networks, ad exchanges and social media networks such as Facebook's Custom Audience to get relevant marketing messages across to you and other customers.

We share aggregated and anonymised information about the customer segments we are interested in reaching with advertising partners, so they can focus on showing adverts to those most likely interested in our products, services, and offers and prevent them from displaying irrelevant or repetitive advertisements.

We receive information on how you interact with our adverts and content on third-party websites and social media platforms which we use to tailor the information displayed to you.

 

6. To keep in touch with you (Legitimate Interest)

When you register for an account and shop with us, we start to keep you up to date with news of products and services, including store events, offers, promotions and sale information, unless you tell us you don't want us to through your account or by replying to any email we send you.

When we send you communications, we use records of how you interact with our website and any other marketing we've sent to you, along with purchase history, to tailor the messages to include information you are most likely to be interested in.

We use your account information to notify you about important service messages, such as material changes to this policy, product recalls or information about your account.

If, at any point, you have made amendments to your contact preferences in the 'my account’ section of our website, selecting to receive communications from us, we are operating under consent instead of legitimate interest.

 

7. To ensure the website and the services we offer you operate properly (Legitimate Interest)

We use cookies and other similar technologies to keep track of your preferences when using our site. We use other cookies and similar technologies to help us understand how you use the site, optimising your shopping experience and continually improving our site.

We gather information about the devices you use to access our sites (desktop and mobile), for example, your IP address and device type, to ensure the site is secure and works across multiple platforms. We use the information for logistics planning, demand forecasting, management information, dealing with errors on our site, and general research and development.

 

8. To prevent and detect crime (Legitimate interest/Legal obligation)

We use your account information, order history and payment history to assist in monitoring for fraudulent transactions or suspected money laundering. When you register an account or contact our call centres, we use your account, application and purchase history information to confirm your identity. We use device identifiers and IP addresses to prevent fraud and investigate and maintain network and data security.

 

9. To fulfil our legal obligations (Legal obligation)

We use your data to ensure we comply with any requirements imposed on us by law or court order, including disclosure to law or tax enforcement agencies and authorities or pursuant to legal proceedings.

  • We will maintain records to meet regulatory and tax requirements.

  • We will share data with regulatory and other official bodies if they make formal requests.

  • We will use your account information to contact you in connection with product recalls or other similar product quality issues and comply with our legal obligations regarding the sale of age-restricted products.

 

How long do we keep information for

We keep your personal information as long as you are a customer of ours and generally for seven years afterwards to comply with legal requirements. During that time, we take steps to remove any personal data as soon as we no longer need it.

 

Seeing adverts for Conquer Fear Clothing online

We use online advertising to keep you aware of what we're up to and help you see and find our products.

You may see Conquer Fear Clothing banners and ads when you are on other websites and apps, such as Social Media. We manage this through a variety of digital marketing networks and ad exchanges. We also use a range of advertising technologies.

The banners and ads you see are based on information we hold about you, or your previous use of Conquer Fear Clothing (for example, your Conquer Fear Clothing search history and the content you read on Conquer Fear Clothing) or on Conquer Fear Clothing banners or ads you have previously clicked on. Please see our cookie policy for more information on our use of advertising technologies and cookies.

 

Third-party apps, websites and services

Suppose you use any third-party apps, websites or services to access our services. In that case, your usage is subject to the relevant third-party's terms and conditions, cookies policy, and privacy policy. For example, if you interact with us on social media, your use is subject to the terms and conditions and privacy policies of the relevant social media platform.

We may be required to share customer information relating to transactions and use such third-party services with that third-party.

 

Keeping your information

We'll hold on to your information for as long as you continue to be a Conquer Fear Clothing customer and for as long as we are required to keep it to ensure we meet our legal requirements across the globe.

If you no longer wish to be a customer, you can contact us and request that we close your account. However, we have a legal requirement to keep some of your personal data even after you have asked us to delete it.

 

We will only keep what we absolutely need to and make sure we can meet our legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms & Conditions.

 

Changes to how we protect your privacy

We may change this page from time to time to reflect how we are processing your data. The last updated date is shown at the beginning of the document.

If we make significant changes, we will make that clear on the Conquer Fear Clothing website or by some other means of contact such as email so that you can review the changes before you continue to use Conquer Fear Clothing.

 

How to contact us

We always want to hear from our customers (especially if you feel we've let you down or could do better).

If you have any questions or feedback about this policy, would like us to stop using your information, want to exercise any of your rights as set out above, or have a complaint, we will be happy to answer any questions you may have.

You can contact us by emailing at customerservices@conquerfearclothing.com or calling 02034 26860. Phone lines are open Monday to Friday, 9 am and 5 pm.